Growth systems I've built
End-to-end case studies across structured data, platform migrations, technical SEO, automation, and web-to-app attribution.
Structured Data & Rich Results Optimisation
The Challenge Growing search visibility for a BFSI platform with over a dozen dynamic financial products — each requiring compliant, accurate schema markup — without creating an engineering bottleneck. The…
ProjectEnterprise Platform Migration & Risk Mitigation (WordPress → Magento)
The Challenge Migrating multiple US eCommerce brands from WordPress-based stores to Magento 2 — simultaneously. The technical challenge was significant; the SEO risk was greater. These were established domains with…
ProjectTechnical Debt Resolution & Revenue Recovery
The Challenge A large US eCommerce client — a master site managing multiple category verticals with tens of thousands of product pages — had seen organic traffic stagnate despite consistent…
ProjectImage Search Recovery via Automation
The Challenge Following a platform migration from WordPress to Magento, one client’s Google Images organic sessions dropped by 62% within four weeks. The image traffic had previously been a meaningful…
ProjectScalable Launch Protocol & QA Standardisation
The Challenge At an agency running 50+ simultaneous client accounts, every site launch was a potential SEO incident. Not because the team was careless — but because pre-launch SEO validation…